In 2012, amidst the most severe financial crisis in the history of Spain, which saw a dramatic decrease in the number of financial institutions in the country (from 57 to 12), Caixa Galicia launched EVO bank, a minimalistic approach to banking with one single, easy to understand product: a profile which automatically saved any extra money on a separate account.

One year later, this risky operation proved to be a total success, with 304.745 new clients and several international investment funds interested in purchasing the new bank (it was finally acquired by Apollo Global Management for 60 million euros).

Who: EVO Bank
What: Art Director
When: 2013
Where: China